Games are Going Off

Our latest game Gripz has seen 1.3 million visitors clocking up 1.8 million games in 3 days. Gripz Globe Skater is doing really well. Oh and an average time of 9 minutes 41 seconds. Buzaaang!

MRD Escape has clocked up 8 million visitors and 13 million games since Feb 9 again with an average game time of 10 minutes and 14 seconds. Seems that 10 minutes is our benchmark.

I can only imagine the stats for games like Peggle and Bejeweled would do. And hope one day I will be involved in a game that takes over the world like that. I could then go around saying "Oh your mum likes to play XXXXXX?...... I fucking made that game!"

Also a different type of game we recently did for Lynx called Primal Instinct is now at 18,000 registered users and still going strong. Thats with cinema and press advertising kicking in this week. The average game time on this is our biggest at 11 minutes 31 seconds. We're getting 80% return users to the site too which is great.

Iron Man Flight Test is still out #1 game which just broke 25 million visitors and I don;t know have many games but the usual is between 1.4 - 1.7 games per user. So let's call it 35 million games to be safe.

We've done over 150 games at Soap but it's only lately with the talented crew that we have really done some awesome games. My skills behind flash were never good enough to push it and we are finally getting to a point where the games we do are right up there with the best of them. We still have a little way to go in terms of stripping back ideas to core gameplay and also generating unique game plays but we're getting better.

I know it's cheating as games are easier to create than a highly strategic campaign and the brands and clients we work with are more fun than a bank or bum creme but we sacrificed quite a bit to get to this position. As banks and boring brands pay much more for boring work than fun work.

Compare the stats for these games above to "viral" campaigns and games blow viral out of the water. Both in terms of visitors, engagement levels and consistency in results. Unless you're "The Viral Factory" which for me can't seem to do wrong and make the best virals in the world and have done for years.

Our latest game Gripz has seen 1.3 million visitors clocking up 1.8 million games in 3 days. Gripz Globe Skater is doing really well. Oh and an average time of 9 minutes 41 seconds. Buzaaang! MRD Escape has clocked up 8 million visitors and 13 million games since Feb 9 again with an average game time of 10 minutes and 14 seconds. Seems that 10 minutes is our benchmark. I can only imagine the stats for games like Peggle and Bejeweled would do. And hope one day I will be involved in a game that takes over the world like that. I could then go around saying "Oh your mum likes to play XXXXXX?...... I fucking made that game!" Also a different type of game we recently did for Lynx called Primal Instinct is now at 18,000 registered users and still going strong. Thats with cinema and press advertising kicking in this week. The average game time on this is our biggest at 11 minutes 31 seconds. We're getting 80% return users to the site too which is great. Iron Man Flight Test is still out #1 game which just broke 25 million visitors and I don;t know have many games but the usual is between 1.4 - 1.7 games per user. So let's call it 35 million games to be safe. We've done over 150 games at Soap but it's only lately with the talented crew that we have really done some awesome games. My skills behind flash were never good enough to push it and we are finally getting to a point where the games we do are right up there with the best of them. We still have a little way to go in terms of stripping back ideas to core gameplay and also generating unique game plays but we're getting better. I know it's cheating as games are easier to create than a highly strategic campaign and the brands and clients we work with are more fun than a bank or bum creme but we sacrificed quite a bit to get to this position. As banks and boring brands pay much more for boring work than fun work. Compare the stats for these games above to "viral" campaigns and games blow viral out of the water. Both in terms of visitors, engagement levels and consistency in results. Unless you're "The Viral Factory" which for me can't seem to do wrong and make the best virals in the world and have done for years.