The Truffle Media Empire

December 13, 2008 : 9:56 AM

The Truffle Media Empire

So from my small army of blogs
http://www.sleevage.com
http://www.bannerblog.com.au
http://www.mrpotatomash.com
http://www.wtfcostumes.com
http://www.mrpotatomash.com
http://www.earthwallpapers.org
http://www.coolshityoucanbuy.com

(some of which I have not updated in months due to a girlfriend "no more blogs" embargo)
I have these totals.

Oct 2008: 454,500 visitors
Nov 2008: 283,400 visitors

This is visitors I just realised I shoudl have done page views as well but can't be assed. WTFcostumes did 1.5 M page views along in October so it's very high.

If I had a CPM ad system across linked across all these sites I would be earning some nice pocket change. EVen if the CPM was as low as $2-5.

Ad words is working out OK but it basically only pays for lunch and a drink and a cookie each day. Unless you count Halloween time in which I was getting video game money each day! Woooo it was good while it lasted.

The problem is my audience across these sites is world wide (USA dominates but it's spread globally) and the interests across them are different too. From advertising industry to people looking at rude Halloween costumes. So to an advertiser or media seller there is little to get traction. Also besides Sleevage and Bannerblog the rest have very little influence. The audience is transient. Bannerblog has a very loyal audience (only 44% new visitors) and this is the most valuable even if it's only 60-70k a month.

I wonder how many other people who have more than one initiative across the web is getting similar or most likely better traffic but can't monetise it? Blogging and monetising it has been a very loud part of the industry lately. It seems no one really blogs for fun any more it's all about how to generate revenue. Which is is why Problogger.net is so popular. Money talks, cash is king etc etc

A positive I can see from not monetising it is that I have little pressure to keep some of these sites updated. Bannerblog and Sleevage are the only ones I actively update and if I had more time I'd push these too but updating them takes long enough.

Posted at December 13, 2008 : 9:56 AM
Archived in:

A new feature in Google Analytics shows you the total visitors to an account over the last 30 days and the trend up or down on the previous day. This got me thinking. How many total views does all the shit I have out there get. So i did some totals for OCT 2008 and NOV 2008 and it's quite interesting. I didnt include my Youtube channel or Flick account or anything on social networks (too much hassle to track right now as they dont have the reporting ease of Google A) So from my small army of blogs http://www.sleevage.com http://www.bannerblog.com.au http://www.mrpotatomash.com http://www.wtfcostumes.com http://www.mrpotatomash.com http://www.earthwallpapers.org http://www.coolshityoucanbuy.com (some of which I have not updated in months due to a girlfriend "no more blogs" embargo) I have these totals. Oct 2008: 454,500 visitors Nov 2008: 283,400 visitors This is visitors I just realised I shoudl have done page views as well but can't be assed. WTFcostumes did 1.5 M page views along in October so it's very high. If I had a CPM ad system across linked across all these sites I would be earning some nice pocket change. EVen if the CPM was as low as $2-5. Ad words is working out OK but it basically only pays for lunch and a drink and a cookie each day. Unless you count Halloween time in which I was getting video game money each day! Woooo it was good while it lasted. The problem is my audience across these sites is world wide (USA dominates but it's spread globally) and the interests across them are different too. From advertising industry to people looking at rude Halloween costumes. So to an advertiser or media seller there is little to get traction. Also besides Sleevage and Bannerblog the rest have very little influence. The audience is transient. Bannerblog has a very loyal audience (only 44% new visitors) and this is the most valuable even if it's only 60-70k a month. I wonder how many other people who have more than one initiative across the web is getting similar or most likely better traffic but can't monetise it? Blogging and monetising it has been a very loud part of the industry lately. It seems no one really blogs for fun any more it's all about how to generate revenue. Which is is why Problogger.net is so popular. Money talks, cash is king etc etc A positive I can see from not monetising it is that I have little pressure to keep some of these sites updated. Bannerblog and Sleevage are the only ones I actively update and if I had more time I'd push these too but updating them takes long enough.