March 25, 2007 : 1:38 AM

PS3 Launch in Australia

ps3_launch.jpg

This is a lesson to all marketers about how to launch a product. Or maybe a lesson in not how to do it. This was a photo taken hours before the midnight release of the PS3 at Pitt St Mall. Right in the centre of Sydney its the shopping area for these type of events.

Compare this with the image below from the Xbox launch.

xboxb_launch_ron.jpg

With about 1,000+ people, there wasn't enough room to swing a Wiiremote

You can view my full analysis of the PS3 Midnight Launch vs Xbox360 Midnight Launch here.

Posted at March 25, 2007 : 1:38 AM
Archived in: Games

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