The Real Australia games

The games we built for The Real Australia are now live and "bloody" free.

Check out Tan Command and help those poms get a tan.
Reel Fishing for a relaxing time behind the reel. And the tried and tested Real Surf

A big thanks to Limmy for his work on the Tan and Fishing game. They turned out great and no you didn't have BO.

Some Insight:The reason behind re-skinning Bogan Surf which we build way back in 2001 was due to budget and also it's suitability. We also had other concepts which did not suit a conservative tourism client. We had to even remove the comment "WTF!" from the surf game due to it being offensive.

Initial client request were for something "viral" but as much as that word gets thrown around these days unless it was going to be a killer viral we didn’t want to bother. We felt fun games would work better than a conservative "viral" idea. It's like porn.

No one wants to watch that shit you see in Blockbuster when the hardcore stuff is so much better. The same goes for viral. Sure it's “he he" funny or cheeky but it's not going to "viral" unless you let us go nuts.

The fishing game for me is the most fun as I haven’t seen many good fishing games as it’s quite relaxing. The use of the mouse wheel (on PC) is great fun as is the cut the line feature Limmy added.

This is the final piece of work for the The Real Australia campaign which ended up looking nice. Nothing too amazing but suits the needs of the client and the site should live on after the promotional period rather than disappear into nothingness. They are planning on using this for training and informational purposes.

Again the most fun on this project was the concept stage although this was a hard nut to crack. It’s funny we won this pitch against Tequila and a few other agencies when we weren’t confident, while we lost to Tequila on another job we though we’d cracked and were a shoe in.

In our initial concepts we proposed covers 30-40 destinations. Some with a minor amount of information others like you see on The real Australia site with a full blown montage. Time and content permitting we settled on just 14. In hindsight 40 would have been too many and the minor destinations a waste of time. Just like choosing yogurt at the supermarket has become a chore, due to choice, so would have navigating the site.

The games we built for The Real Australia are now live and "bloody" free.
Check out Tan Command and help those poms get a tan.
Reel Fishing for a relaxing time behind the reel. And the tried and tested Real Surf A big thanks to Limmy for his work on the Tan and Fishing game. They turned out great and no you didn't have BO. Some Insight:The reason behind re-skinning Bogan Surf which we build way back in 2001 was due to budget and also it's suitability. We also had other concepts which did not suit a conservative tourism client. We had to even remove the comment "WTF!" from the surf game due to it being offensive. Initial client request were for something "viral" but as much as that word gets thrown around these days unless it was going to be a killer viral we didn’t want to bother. We felt fun games would work better than a conservative "viral" idea. It's like porn. No one wants to watch that shit you see in Blockbuster when the hardcore stuff is so much better. The same goes for viral. Sure it's “he he" funny or cheeky but it's not going to "viral" unless you let us go nuts. The fishing game for me is the most fun as I haven’t seen many good fishing games as it’s quite relaxing. The use of the mouse wheel (on PC) is great fun as is the cut the line feature Limmy added. This is the final piece of work for the The Real Australia campaign which ended up looking nice. Nothing too amazing but suits the needs of the client and the site should live on after the promotional period rather than disappear into nothingness. They are planning on using this for training and informational purposes. Again the most fun on this project was the concept stage although this was a hard nut to crack. It’s funny we won this pitch against Tequila and a few other agencies when we weren’t confident, while we lost to Tequila on another job we though we’d cracked and were a shoe in. In our initial concepts we proposed covers 30-40 destinations. Some with a minor amount of information others like you see on The real Australia site with a full blown montage. Time and content permitting we settled on just 14. In hindsight 40 would have been too many and the minor destinations a waste of time. Just like choosing yogurt at the supermarket has become a chore, due to choice, so would have navigating the site.