Cans Are Cool?

Why have I been bombarded with ads promotion the use of aluminium cans? Yeah I drink from a can now and then but I don't think they are "cool". Who pays for this advertising? The can manufacturers? Might as well spend that advertising money buying your own product.

No word of the campaign here

Why stop at advertising dumb products like cans. Why don't I hear "Toothpicks are groovey" or "Don't leave home without a wallet" on the radio.

"Highlighters are for winners"
"You can't do shit without a 2B"
"Stick an icecube in ya drink"
"ladies love straws"