eAWARD 2005

We picked up a Bronze pencil at this years AWARD for our MAMBO site. While it was great to win, it seemed everyone entry bar one entry got a bronze. So it felt like "everyone gets a medal day" on sports day :) Life on Mars from Tequila was the only finalist not awarded in our category. Wedding Crashers only picked up Bronze too. This left me puzzled as Trailer Creashers (part of the Wedding Crashers site) was the "Big Ad" of Interactive. It had everyone talking about it and was hugely sucessful. So why only bronze? Does Dr Date sit on the same level as Trailer Crashers? No offence to the Farm guys but c'mon. I guess the judges know more than me. I award that my WTF Silver Question mark award for BS. The other part of award that confused me was the same campaign winning multiple awards for different executions. Sure the print ad looked great but should the other execution also win? Wouldn't it be better to just award the campaign rather than each ad individually? Same shit different smell if you ask me. Award the idea not the specific execution.