K-Kash: A Case Study of Sorts

September 30, 2005 : 8:09 PM

K-Kash: A Case Study of Sorts

If you want a special KKash code try "TRUFFLEKING"

I just thought I'd post some of the prelim work we did for K-Kash. When I say we I mean Soap and when I say Soap I mean Rob, Brad and Ron who worked on the design.

The brief was to design a site that would be called K-Kash where kids could login enter codes to receive K-Kash $$$ and then spend them in an online store. They wanted it to be a vault of some sort like Scrooge McDuck and they also had the idea of a character called Pig Daddy and showed us a sketch of a Piggy Bank with a punk hairstyle. All in all a great brief with lots of scope.

Here is the inital document we were given as a starting point:

We then cam back with some initial sketches:

After getting approval to proceed we went into look and feel.

This was version 1. All vector and a big fat Pig Daddy. We were happy and though Pig Daddy was pretty cool.

Then the client wanted to go more bitmap as the kids these days are very cynical and would think the vector is too cute and therefore lame. The majority of K-Zone readers are male ages 8-15 so it needs to talk their language nit just be quicker to download.

Pig Daddy also went through a few changes before settling on the final one. It also involved me shooting Christian in a purple pimp suit and Pig Mask which was a lot of fun. Brad had a friend who ran a costume shop and got all the gear, faux bling and a pimp hat with purple feather.

Click here for a few more Pig Daddy shoot photos

Below is the 3 bitmap versions Pig Daddy went though before coming to the the final solution. We needed to find a design that was cool but also easy to animate.

Here is a version of Pig Daddy no one elsze saw and it's one I attempted. As you can see not worth showing.

So we ended up with a more photo real vault and a mix of all the Pig Daddy versions together. My fav is still version 2. Ron also spent a few days animating P Daddy. The moonwalk still cracks me up.

Here's the final vault which you can see on the main site now.

These were designed doubled sided and printed on clear plastic to make it even more like real money. The $100 were randomly insterted ointo issues of K-Zone for lucky kids.

Here is version 1 which didn't look to much like real money (we thought the client would get in trouble but it seems not)

And here we see the final versions.

And that's it. The sites been going for almost 2 weeks now and theres 18,000 members! They are pushing it hard in the mag and online and there are some awesome items for sale in the vault.

I had fun building the site and adding the 70 or so Piggy comments that P Daddy says. The site has already done 132GB of traffic in a month! so I'm not looking forward to the bandwidth fee for that one. Lucky we hosted in the USA or we'd be screwed.

Posted at September 30, 2005 : 8:09 PM
Archived in: Work Stuff

DECEMBER 2006 UPDATE: Hey kids. I've noticed alot of peopel looking at this page. There are no K-Kash codes here and the new URL is http:/www.kkash.com.au . This page has nothing to do with K-Kash 2 which is running right now. If you want a special KKash code try "TRUFFLEKING" I just thought I'd post some of the prelim work we did for K-Kash. When I say we I mean Soap and when I say Soap I mean Rob, Brad and Ron who worked on the design. The brief was to design a site that would be called K-Kash where kids could login enter codes to receive K-Kash $$$ and then spend them in an online store. They wanted it to be a vault of some sort like Scrooge McDuck and they also had the idea of a character called Pig Daddy and showed us a sketch of a Piggy Bank with a punk hairstyle. All in all a great brief with lots of scope. Here is the inital document we were given as a starting point:

We then cam back with some initial sketches:

After getting approval to proceed we went into look and feel.

This was version 1. All vector and a big fat Pig Daddy. We were happy and though Pig Daddy was pretty cool. Then the client wanted to go more bitmap as the kids these days are very cynical and would think the vector is too cute and therefore lame. The majority of K-Zone readers are male ages 8-15 so it needs to talk their language nit just be quicker to download. Pig Daddy also went through a few changes before settling on the final one. It also involved me shooting Christian in a purple pimp suit and Pig Mask which was a lot of fun. Brad had a friend who ran a costume shop and got all the gear, faux bling and a pimp hat with purple feather.

Click here for a few more Pig Daddy shoot photos Below is the 3 bitmap versions Pig Daddy went though before coming to the the final solution. We needed to find a design that was cool but also easy to animate.

Here is a version of Pig Daddy no one elsze saw and it's one I attempted. As you can see not worth showing.

So we ended up with a more photo real vault and a mix of all the Pig Daddy versions together. My fav is still version 2. Ron also spent a few days animating P Daddy. The moonwalk still cracks me up.

Here's the final vault which you can see on the main site now.

Along with this we also made K-Kash notes for the magazine inserts. We were told to make it look like real money. I didn't realise the amount of detail the guys put into these. Must have been heaps of fun :) These were designed doubled sided and printed on clear plastic to make it even more like real money. The $100 were randomly insterted ointo issues of K-Zone for lucky kids. Here is version 1 which didn't look to much like real money (we thought the client would get in trouble but it seems not)

And here we see the final versions.

And that's it. The sites been going for almost 2 weeks now and theres 18,000 members! They are pushing it hard in the mag and online and there are some awesome items for sale in the vault. I had fun building the site and adding the 70 or so Piggy comments that P Daddy says. The site has already done 132GB of traffic in a month! so I'm not looking forward to the bandwidth fee for that one. Lucky we hosted in the USA or we'd be screwed.