No Brief

We know this copywriter who is good at what he does. He writes ads. For print and web. He does a good job too.

But give him an open brief to write about what ever he wants and it becomes complete try hard humorless dribble. Maybe it's the fact there is no client to please but himself. Or that as it's for free it's done the night before on the train home.

Either way I'll just use this small platform I have hear to let everyone know that his column is poo. And that sometimes in trying to be funny less is more.

(in saying this I by no means claim to be a good writer, funny or able to spell above a grade 7 level)